Part of a creative sprint at Facebook’s Headquarters in Paris i was given the brief to come up with a concept, art direct and execute a 3D animation for the launch of the new Mini JCW model.
To accompany their TV commercial the creative combined a sense of realism with abstract animation whilst staying true to it’s British heritage and racing routes.
Client - Mini Cooper BMW
Art Direction - MREGFX, Brendon Barnett
3D & Animation - MREGFX