Description
I created a series of 3D Out-of-Home (OOH) animations designed to showcase the power and portability of the Lenovo Yoga Pro 9i. Using the device as the creative tool itself, I developed surreal, eye-catching CGI visuals that appeared directly in urban street environments, simulating what could be imagined through the screen of the laptop in real-time. The Brief - Highlight the Yoga Pro 9i’s ability to handle high-end creative workloads from anywhere — even on the streets — blending technology and creativity to inspire digital artists and creators. Deliverables: 3D motion visuals composited into street backdrops Social-ready clips formatted for vertical + widescreen Visually-rich environments showcasing laptop power Impact: The project helped position Lenovo as a creator-first brand, turning the streets into canvases and transforming a tech spec into a visceral creative experience.
Services
3D OOH
Client
Lenovo
Year
2022