I worked on the UCL Glory kit launch for EA SPORTS FC 24 in collaboration with UEFA Champions League — leading the creative direction and 3D campaign visuals through MREGFX. The kit itself was designed by Blake at BY DBDS, and I was brought in to build a bold, high-energy visual world around it. Inspired by the kit’s expressive colours and textures, I created a series of striking 3D assets for the campaign — showcasing the garment in dynamic light, motion, and scale. We focused on detail, depth, and emotion, using signature magenta and cyan tones to bring the UCL energy to life. The in-game “UCL Glory” kit pack gave players the chance to not only wear the kit, but customise their team with accessories tied to the Champions League look and feel. As a final touch, players could enter a draw to win a limited-edition physical kit — taking the look from pitch to street.Kit Design: BY DBDS( Creative Direction)Campaign Visuals: MREGFX (Creative Direction & 3D)